About Proteance

Strategic technology and business consultancy for modern dealerships

Who We Are

Proteance is a strategic technology and business consultancy focused on modernizing dealership and customer engagement systems. We specialize in contact center transformation, CRM integration, and AI-powered service automation.

Our team brings together deep experience in enterprise-scale operations, dealership systems, and OEM strategy—bridging the gap between legacy DMS environments and cloud-native, Microsoft-driven platforms like Dynamics 365.

Why Proteance

At Proteance, we don't just know how to deploy Dynamics—we know how to make it work for dealerships, with all the complexity, operational nuance, and customer expectations that come with them.

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Deep Dealership Systems Knowledge

Years of experience with DMS, CRM, and dealership operations across multiple platforms and brands

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Enterprise-Scale Contact Center Operations

Proven track record managing large-scale contact center infrastructure and CCaaS implementations

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Microsoft Platform Fluency

Deep expertise in Dynamics 365, Azure, and the entire Microsoft technology ecosystem

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Practical, No-Nonsense Approach

Grounded operational insight combined with the discipline to modernize without disrupting what works

Leadership Team

Purpose-built expertise for dealership transformation

Finbarr Grant

Finbarr Grant

Chief Technology Officer

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Fin is the strategic architect behind Proteance's technical direction. With over 20 years in enterprise IT, cloud platforms, and contact center infrastructure, he previously led global IT operations at TELUS Digital, supporting 50,000+ agents across 10 countries.

He brings unmatched experience in scaling high-availability CCaaS platforms and implementing Microsoft Dynamics-based solutions. Fin ensures every solution is grounded in operational realism and measurable business outcomes.

David Campbell

David Campbell

Strategic Client Advisor

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David is a seasoned operations leader with over a decade at Mercedes-Benz Middle East. His background spans aftersales management, dealer transformation, and business intelligence. With a foundation in DMS localization at CDK and frontline dealership leadership, David bridges strategy and execution.

He is the voice of the client in the room—ensuring our solutions align with real dealership needs, operational KPIs, and customer expectations.

Adrian Le Coyte

Adrian Le Coyte

Chief Operating Officer

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Adrian has spent over 20 years at the heart of dealer systems modernization. From Porsche Cars Canada to Tekion and CDK Autoline, he has architected and delivered large-scale ERP/DMS transformations across OEM and retail landscapes.

He specializes in systems integration, process reengineering, and translating complex requirements into scalable dealership-ready solutions. Adrian ensures every design meets operational reality and future-readiness.

Mike Reneau

Mike Reneau

Brand Strategist

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Mike brings 30+ years of automotive retail, brand strategy, and marketing excellence. He has created and executed campaigns for Toyota, Lexus, Mazda, Kia, Jaguar, and Land Rover.

As an expert in automotive market insight and positioning, Mike ensures that dealership solutions not only work operationally but also align with brand strategy and customer experience expectations.

Ready to Transform Your Dealership?

Let's discuss how Proteance can help you build systems that drive growth

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